Many in the hospitality industry seem to be excited about the prospect of the ‘personalised hotel room’ – but is it all it’s cracked up to be?
The idea is quite simple – technology now allows hotels to develop a great understanding of its individual guests and, as a result, it’s possible for them to stock a room with a guests favourite coffee, deliver your favourite newspaper and even order you the same breakfast.
Practically though, is it realistic for most hotels to offer this? Many have set suppliers – what if they can’t get all the products that are required? Will it be prohibitive for budget hotels to offer this?