It may already be the most visited tourist destination in the world, but the French minister for Europe and foreign affairs, a chap called Jean-Yves Le Drian, is determined to push on.
At a recent event in Germany, he spoke of 5 new projects that would – he says – increase tourism numbers and spend even further as part of a major French government plan.
The target is to welcome 100 million international arrivals by 2020, increase tourism spending to over 50 billion Euros and create over 300,000 jobs for the French workforce.
To achieve this, Le Drian announced that the 5 projects – which have already started – include increasing the quality of visitors’ welcome, new training, progressing the digital economy, investments and security.
It will be interesting to see what happens but with new tourist resorts such as our own Wyndham Halcyon Retreat, an increase in international events and improved transport links, there is every chance that this ambitious target will be met.